What is Social Media Management?
The process of managing your presence on social media platforms like Facebook, Instagram, Twitter, Snapchat, Linkedin or Youtube is known as Social Media Management.
How do you engage in Social Media Management?
Social media is a live platform and whatever you produce and post on these platforms is immediately broadcast to an online audience. By producing meaningful content and posting it, you can get your message across to the audience out there. The art of producing content that is relevant and posting it for maximum effect so as to increase the interactions on your account, is effective Social Media Management.
The primary aim of a Social Media strategy is to create awareness about a brand, generate inquiry about the product and increase sales. Social media management also involves the process of interacting, communicating and responding to the audience who engages with us, through the various posts that we put up.
Why is Social Media Management important now?
According to available statistics, there are approximately 2.93 billion Facebook users and 1.38 billion Instagram users. Nearly 2 billion users tune into Youtube on a daily basis. There is a huge audience available online and if you are looking to market a brand effectively, or create awareness about a product, then Social media is the platform you should be targeting. Marketing campaigns are now incomplete without an effective Social media strategy.
By creating and promoting content that is attractive and innovative, you can reach millions of users instantly, through these platforms. The widespread use of social media makes this a medium that you simply cannot ignore.
What are the steps to follow in Social Media Management?
Here are a few basic steps on how to create an effective Social media strategy:
1. Establish Specific Objectives
This is the cornerstone of your social media management or campaign plan. Setting goals and objectives will provide us with a direction and purpose and help us to remain focused on the end goal. The primary step of an effective campaign would be to decide on how much of participation we should engage in. We will have to set up a plan to decide on the type of content that we need, the frequency of publishing it and the rules of engagement with the audience.
2. Identify your Audience
This is a critical component of your social strategy. Learn about your audience’s demographics and their behavioral patterns. Specific details about the kind of social media they use, the amount of time they spend online and the peak time of usage will assist us in creating content that actually connects and engages with them.
3. Select the Appropriate Platforms
Do your homework and learn how each social media network works before deciding which ones are best for your company. Is your intended audience on the network? Do you have the necessary resources to develop the content for the specified channel?
4. Establish an Archive of Content
Once you identify your goals and decide on the social media platform that you are going to target, the next step would be to creating relevant content for that platform. It would help to have a ready reserve of content available for use, as this will save time and effort in the long run.
5. Determine Keywords and Hashtags
Compiling a list of the top industry keywords or hashtags your target audience is likely to use, and the effective use of this while preparing the content, will help increase the reach of your posts.
6. Create a Calendar
Once you have an archive of content, create a timetable to post the contents on social media. Determine how frequently and on what days you want to publish on social media. This will depend on your goals and the quantity of material you have.
7. Review and Analyze
It is important to fine tune and refine your social media strategy on a regular basis to avoid stagnation. All the social media platforms have many different variables to keep track of the effectiveness of the content. It is necessary to monitor the growth in followers, the post reach, and most importantly how engaged the audience is with the material.
Getting the timing right is critical to broadening the reach of the posts, hence we also need to consider which days and hours work best.
8. Social Media Audit
A self-audit of the different channels we use may help us detect discrepancies across channels and determine which campaigns succeeded or did not succeed. It will also help us examine benchmarks and even create new targets allowing us to continually improve our social media approach.
As businesses around the world make social media an essential part of their evolution and innovation, there is a growing need for skilled expertise in this field. To leverage maximum benefits and opportunities for your product or service, you need a partner who can proactively take charges of the social media accounts and effectively promote them.